These self-explanatory Bennett’s Fix-A-Drink syrups were made in the 1950s and 60s. One of those snippets from Google Books (a 1954 Trade Practice Bulletin) says that Recipe Foods of Baltimore, which made Fix-A-Drink, was charged with “disparagement of competing brands” and “restraining trade.” The image on the right (link at the end) is from a 1955 promotional booklet.
There were 9 flavors of Fix-A-Drink: Pink Lemon, Strawberry, Fruit Punch, Orange, Black Cherry, Lemon-Lime, Grape, Black Raspberry and Root beer.
A 1962 ad I found was offering a 25 cents off coupon – which for 1962 was practically giving the stuff away, most coupons were for a few cents. The ad also mentioned that Bennett’s made chili sauce too which is maybe why they are so keen for everyone to use Fix-A-Drink syrup in everything besides drinks. Yes, be a
magician and put Bennett’s Fix-A-Drink into everything you cook!
I can understand the “cakes, cookies, pies, puddings.” The salads and salad dressings, maybe – maybe fruit salads. I wouldn’t, but I can imagine it. But meats? Vegetables? Just no, Bennett’s. No and no again.
At the link below, you can see the rest of the Fix-A-Drink booklet, in which meat and vegetables meet their comeuppance with Bennett’s. For example, they suggest you slice “a tin of luncheon meat” and pour some Grape Fix-A-Drink over it and bake it. “Watch the family drool over this feast!” it says. Yeah, I’m sure. Or how about making some sauce for meatloaf with Lemon-Lime Fix-A-Drink? No, thanks. I’d really rather not. You don’t see old ads for Fizzies – I loved Fizzies! – suggesting you make a glass of Root Beer Fizzies (or is that Fizzie, in the singular? no idea) and put it in your next casserole, do you? I thought not.