Never mind the war effort. Or the fact that Marge is a really good air raid warden and a lot of people are depending on her to, you know, sound the air raid siren so that they can be safe from bombs – that sort of thing.
Never mind all that, because Jim is having a Cold Dinner again!
Fortunately, Warden Sally knows a lady called Mrs. Peek. And she will save the day – and the dinner. Is she also a air raid warden, too, perhaps? Or a kindly old soul who will come over to Marge’s house and rustle up some Toad in the Hole* for Jim?
Well, no. She is a can of pudding. But you can heat her up in a saucepan and everything will be Jim Dandy, so to speak.
Jim is delighted that Marge has given up her job – hasn’t she? No, Jim. You are getting Mrs. Peek in a can from now until V-Day. And Marge can keep wearing that snazzy helmet with the big W on it.
History Note: Mrs. Peek, who has been on the job since 1898, is still at it! And she makes cakes and other goodies, too – though Christmas Pudding is the most famous of her wares. The Peek Frean biscuit company in Bermondsey, London, created the Mrs. Peek’s brand. The canned puddings that Marge and Jim like so much first became popular during the First World War.
And the wonderful early 1940s ad is from Steve Johnson’s Cyber Heritage.
*Toad in the Hole is an English dish consisting of sausages in a Yorkshire pudding like batter.