Just when you thought you had enough to worry about – there’s another bit of your anatomy that needs fixing. Yes, even your ankles are not safe from scrutiny. And even the perfectly swell looking ankle in the ad – that gets circled and arrowed, too. It is just terrible, you see.
It must be and will be moulded with Madame Montague’s Ankle Culture System. Heaven only knows how she does this. It is probably best not to ask. For Madame is an Ankle Expert, and wise in the ways of all things that are delicate and perfect. Why, even her brochure is “dainty.”
I found some 1924 ads from Madame, in which she talks about “the embarrassment of thick, shapeless ankles.” Madame, that is not dainty talk at all. And why exactly does your “dainty brochure” needs to be sent “under plain cover” from Room P.G. (Parental Guidance)? Our ankles may be thick and shapeless but we know something is a little shady when we see the words “under plain cover”!
[This 1925 ad is from LiveJournal Vintage Ads.]