The 1938 Crab Orchard Whiskey Quiz*

It’s time for a little quiz! Let’s examine this 1938 ad in which Dick’s boss is impressed by a bottle of whiskey and, by association, with its proud owner:  

1. Why is Dick “kind of bothered”?

a. Because when he transforms into a cartoon, he ages and gets very strange looking.

b. Because he doesn’t know why he invited the Boss over to his apartment, really.

c. Because when someone says you have a “nice cozy place” it often means “Boy, this joint is so small we’re bumping knees! Why are we doing that, exactly?”

2. What, precisely, is a Crab Orchard?

a. A bunch of crab apple trees in Kentucky, near where bourbon is made.
b. The place in the backyard where you go when you’re in a bad mood and don’t want to yell at everyone else.
c. An outtake from the Yellow Submarine album – but Ringo decided to go with “Octopus’ Garden” in the end.

3. What sort of impact will the Crab Orchard highball have on Dick’s career?

a. The Boss will be so toasted on the train home that he’ll make Dick a Vice President by the time they get to Larchmont (you might want to get it in writing, though, Dick).
b. The Boss will want to move the company offices to Dick’s bachelor pad, where he can sip bourbon all day.
c. No impact, really. The Boss didn’t remember a thing the next day.

[From Graphic Design TJS Labs - big version here, too!]

*That title almost – not quite, but almost – could be a late 60s band name, like the Strawberry Alarm Clock or the 1910 Fruitgum Company.

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11 thoughts on “The 1938 Crab Orchard Whiskey Quiz*

  1. Betty – Well, it certainly seems to have made this guy happy (and his boss, too)…Georgina – Me too ;)Tori – Maybe Dick and his boss actually work in the Crab Orchard NYC offices – hence the confusion.

  2. It's "Crab Orchard" BRAND, which does imply it was not actually made in Crab Orchard, KY. But even if the home office is in NY, that does not mean it was made there. Honestly, that whiskey could have been made ANYWHERE! No wonder it was so cheap.

  3. I hope Dick doesn't have his hopes set on a promotion. The boss looks like he wanders from pillar to post cadging drinks wherever he can find them. Tomorrow night will find him in Leon the Lift Operator's room.

  4. Crab Orchard? Sounds like some of Dick's dates…And since when did bosses become the end-all be-all experts on how people should live? Most bosses I've had were complete dorks, wouldn't trust them to pick out toilet paper!

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