Chili Bouchier* – under whose name I would like to write saucy Hollywood gossip, while wearing a smart little 1930s hat and holding an ivory cigarette holder (all the better to point out scandals from my table at the Stork Club) – has got something very special for you today. It is a beautiful massaging corset made by a woman called Nurse Sinclair.
Nurse Sinclair is never seen in the ad, she is the Wizard of Oz of corsetry, hidden behind the black background, telling Chili Bouchier when to slouch (on the left) and when to stand up straight and suck in her stomach (on the right).
Behold the Slymlastik!
Which saves you from doing anything gymnastic;
And that’s because it’s made of supersonic elastic.
In a word, it is jolly well fantastic.
As you can see. See how much happier Chili looks on the right? She went from Mae West to Jean Harlow in – probably in about half an hour. It takes about that long to wrestle the Slymlastik on.
But why does it take 10 whole days to lose 3 inches? Because the Slymlastik “massages” the fat away. And that is going to take it a few days. Doesn’t that make you feel glamorous and special? As Chili says:
I must certainly advise slender women to try the Slymlastik.
If you are not slender Chili doesn’t know what you are going to do. She’ll get back to you on that one.
Big version here; from British women’s magazine Woman’s Journal, May 1937.
*Chili Bouchier was a famous movie actress in England in the 1930s.