I had a great uncle who lived in Hollis (it is in Queens, not Long Island as the ad says), which is where this lady comes from. I don’t think that my great uncle (who was exceedingly dry in more ways than one) ever experienced the miracle of Sofskin. She must have been keeping this a secret from the rest of the neighborhood.
Still, her joy is beyond dispute and indeed rather frightening. Ah, such manic glee, such bug-eyed rapture over a bottle of lotion.
But the letdown will come soon enough, just like (oh wait, here comes the tie-in with the holiday season!) – post-Christmas letdown. The slide towards New Year’s, when you’ve played with all your new stuff a lot, and maybe exchanged some of it. And you’re getting real sick of turkey. And maybe even a little bit sick of chocolates (I know it is hard to imagine). Unless that lotion is leaving a residue of diamond rings and $100 bills on your hands, you will get bored by it, definitely.
I’d like to see the letdown version of this ad. She’s just sitting there, going “Meh, Sofskin works, I guess. But I still have to do all these stupid dishes!”
I’ve been thinking about merging Doubletake into Kitchen Retro and making Kitchen Retro into one multi-faceted, multi-dimensional retroganza, so I will be importing the best Doubletake posts here and maybe redesigning things a little to help you all find different categories of retro stuff on the site. I’ll be tinkering with things in the next few weeks, so there may be a little dust and clutter around. So, just like my bookshelves and desk. I’ll let you know what’s happening as I go along.
The Sofskin lady is from the amazing archives of LiveJournal (big version over there, of course) – and many thanks to the people who post those incredible ads over there!