Downyflake Waffles, whose name is more suitable to wash powder (and best not delve into that too deeply) want you to complete a sycophantic quatrain, and they’re willing to make your pockets jingle with anywhere from $10 to $5000 dollars. That was a lot of money in 1956; my mother’s grocery bill around this time was $10 a week in New York City, so you can translate that into 2009 money. And as for the $5000, it was a year’s grocery money. In other words, it was a whole lot of dough (or waffle batter).
But I don’t like the idea of the jingling pockets too much because this implies that you’re getting the prize money in Downyflake’s leftover change. I guess they went around to everyone in the company asking for loose pennies and nickels. You’d be jingling all right if you won $5000 in pennies, would you not?
So here’s the deal. You’re supposed to finish this little poetic gem:
Frozen Downyflake 1-Minute Waffles
With homemakers really do rate
Wonderfully tasty, so simple to serve….
-You’ll want to eat seven or eight
-They get cold if you leave them too late
-No thank you, I already ate
-That aftertaste soon will abate
-Those downy flakes sure wash clothes great!*
There are some rhymes for rate over here, if you want to give it a bash.
And if you’d like more retro contest amusement, here’s an Old Dutch Cleanser jingle contest and a caption-the-baby-picture contest. The enormous version of the ad is over here; this is from Life, September 24, 1956 (which gave you a couple of months to think of jingles).
*They may not choose this one as part of their advertising campaign, though.