Well, once you give your baby a nice bottle of Seven-Up – and you burp them, don’t forget that! – you’re going to want to let them have a nice nap. Where do you – the modern mother of 1950 – put that baby?
Why, coop that kid up in a Kiddie Koop, of course! Just like the proverbial chicken coop, this lidded crib is just the sort of personal space your baby needs.
It also seems to double as a tanning bed, judging from the light emanating from it. You can use that later, when the kid wakes up and needs a little Vitamin D (because you know he isn’t getting any in that Seven-Up, let’s be honest).
It comes with a nice Hairflex mattress, too – boy, doesn’t that sound comfy? Just don’t forget to give your baby a couple of Reader’s Digests or something when you pop him in the Koop – because it might get a tiny bit boring in there, inside the box.
The advertisement for this astonishing device, dating from 1950, is from Duke University’s Protestant Family advertising collection.