Even the inanimate objects are dressing up in Halloween costumes here. The little cereal boxes decided to be - treats.
So picture this:
You’re all dressed up like Grandpa from The Munsters.* Grandpa from The Munsters with a bad case of seasickness. So he’s grumpy and green and he really needs something good to happen. As for you, you want candy. It’s Halloween after all – the festival of free candy! And boy, things need to get better soon. It’s been pencils and apples mostly, so far. Oh, and a few molasses taffy kisses, the kind with the orange and black paper wrappers that are welded right onto the taffy.
Ding-dong, trick or treat!
This can’t be happening. Surely it is a bad dream. Maybe Grandpa never got off that boat and you’re both drifting in a skim milk sea of bad luck and Alphabits that spell L-O-S-E-R.. Because – mini boxes of breakfast cereal? For Halloween? Oh, Mrs. Post, you just didn’t!
Oh yes she did though! And the box even says Treat-Pak. The corporate Post Ghosties think this is a great idea. They even think you won’t play any tricks, you will be so happy!
At the bottom, a tiny picture of the same kid is saying “All Post cereals happen to be just a little bit better.” Just a little bit better than – than what? What else has Mrs. Post got on hand tonight? Goody bags filled with Bran Flakes? Skim milk cartons and spoons? Or something even more sinister?
Guess which house everyone’s going to be covering in toilet paper tonight.
*Good trick that, because this ad predates the TV series by several years. The Munsters ran from 1964 to 1966, and this ad is from 1958.
What was the worst treat you ever got trick-or-treating? Please share! (Mine were mini boxes of Chiclets, and pencils.)
[From Life, October 27, 1958. That gave everyone four days to rush out and buy Treat Paks. Oh, and toilet paper.]