Poor Jane. Look at her, she’s so worried about why Bob can’t seem to get ahead at the office:
“Tell me, Grace, your husband works in the same office as Bob – what is the matter?…he just doesn’t seem to fit in.”
Grace puts on her little Green Elf Thinking Cap and tells her why. It’s all over the office – and she doesn’t mean gossip. “B.O. is something no one will excuse.” Well, except Jane. But how could she not have noticed that Bob stinks worse than Plan 9 From Outer Space? Because she buys crummy soap, that’s why. This interferes with her olfactory sense. Guilty as charged!
So, cue the usual comic strip Lifebuoy ad: (a) wife stocks bathroom with Lifebuoy, (b) guy in shower, looking happy, (c) guy gets “fine promotion” and (d) everything’s peachy – plus she ends up using it too, so they can be hygienic together. Very romantic.
However! Here comes the dark subtext, and it packs a punch: Are Wives To Blame?
Hint: The answer is Yes.
Because Bob actually says that he used to use Lifebuoy before they were married! And Jane thinks: yep, all my fault! I am the one to blame. So this is really a rhetorical question. Of course they think Wives Are To Blame.
Why Doesn’t He Get Ahead? It’s not the three-hour martini lunches, or the mixup with the Frozen Fish Fingers account (Bob took them out for steak and spent the whole time talking about how much he hates seafood). It’s because you are buying the wrong soap, sister.
Fine. Fine. Just remember, Lifebuoy Boys: wives can go out and buy Camay or Sunlight – which come without Bonus Guilt. And without that Free Pamphlet, “How to Self-Torture,” Included with Every Purchase.
Here’s a link to the large version at Ad Access, so you can drink in all the dialogue.