Chase and Sanborn coffee appears to contain a little too much caffeine. Or maybe they put some rocket fuel into their special blend.
What exactly is happening here?
(a) A lady’s head was in the can, like a genie in a bottle. And when you open it – whoosh! Out she comes to grant you three wishes (first wish: make that head go away, it’s freaking me out!)
(b) Some perky housewife opened the can and in so doing, her head popped off. That must have been a bit of a shock. And yet – she’s still really perky, in a bemused, almost ironic way. She really wants that coffee, I guess – disembodied or not.
Or could it be
(c) The head and hands come with the can – and they open it for you. After all, the tagline says that the coffee “tells you it’s fresher.” Maybe the head is the spokesperson. “Yep,” she is saying, “this stuff is really, really fresh. I know, I’ve been babysitting this thing since we left the factory. Whew, I’m glad it’s open now and I can get out of here.”
That would wake a person up in a hurry, definitely. No caffeine needed after all.
Many thanks to Retro Ads and Graphics for this 1956 ad.