It is standing at a table in your bathing suit, making dolls that look just like you.
This is an “actual photo” of Charles Atlas, grinning at his craft table, you see. The skinny dolls are on the right, and the little Charles Atlases are over on the left.
The All-Over Muscle and Strength and Energy come out of little pots. I don’t know whether he dips them in the pots, or paints the stuff on them with brushes.
It takes about 15 minutes per doll, apparently. I do not want to let him make ME a new man though – I don’t want some new little man running around the house! Our cats would probably terrorize him – I don’t care how much Strength goo he has been shellacked with.
Maybe the little weakling dolls have to pay their money first. But it doesn’t look like they have all that much extra cash. Where are their wallets? Hard to say. And their money is – well, tiny. Tinier than Monopoly money, even. I don’t think Charles Atlas will be smiling quite so much when he tries to collect his fees from them, do you?
Advertisement from Popular Mechanics, June 1946.