Comedian Jack Benny wants to know if he likes ice cream. Well, Mary, does he? Of course he does!
And Mary, do you like that plaid jacket? Maybe not so much as Jell-O Freezing Mix, which is New and Amazing. Jack’s jacket, on the other hand, is Old and Appalling.
Jack Benny (1894-1974) was a famous comedian in vaudeville, radio, TV and films. At the time of this ad in the late 1930s, he and his wife, Mary Livingstone (a cousin of the Marx Brothers, and a comedienne in her own right), were starring in the very popular radio show, The Jack Benny Program. Jack was especially known for his violin playing and his comic timing. According to Wikipedia, one of his trademark phrases was (are you ready?) “Well!” I am disappointed that he is not saying that here. Because that is the perfect response to Jell-O mix that is whipped up with some cream and stuck in the freezer.”Well! Will you look at that…frozen stuff.”
That frozen stuff came in “six gorgeous flavors” with varying degrees of authenticity about them. The fruit is real, the walnuts in the stuff Mary’s whipping up, they’re real. Also the vanilla. But the maple flavor? Sorry, it is fake. But then, this is really not ice cream. It is Jell-O pretend ice cream:
Let Jack Benny’s jacket shout its loudest hello/ The only emperor is the emperor of Jell-O.
It’s still National Poetry Month, you know…but I promise I won’t do this every single day. This advertisement is from the Canadian newspaper Saturday Night, August 1939.