1. “A noted publisher in Chicago” = we don’t remember his name, ironically enough.
2. A “simple technique for acquiring memory…that works like magic” = expensive, convoluted and, just like stage magic, relies on optical illusion, deception and verbal trickiness.
3. “The publishers have printed full details” = uh oh, we forgot their names, too.
4. “Mailed free to anyone” = you’ll pay later, somehow. We forget how, though.
5. And what in the world is Hugh Laurie doing in this ad?
6. Oh, I know, it’s Just Some Guy who looks like Hugh Laurie. This ad ran in 1966, so it couldn’t be. Don’t know who it is, really. Nobody knows. If they did, they forgot.