The question for Monday: Do I want a talented temporary? Well no, not really. But I do want to know what you advertising people were thinking when you dreamed up this 1967 ad.
Actually, I can guess. And that is why you are winning my MCP Ad of the Week award, Manpower guys! Oh, the Manpower boys clearly were not just a bunch of pretty faces, they were really thinking very hard about this. I can just imagine:
Now boys, this ad is for a temporary agency called Manpower – har har, because men have power, and women – I mean girls – not so much! So let’s call this woman a White Glove Girl. That sounds about right – not powerful, and maybe thinking about fashion and shopping. But not too much, because she’s got to do a little bit of work…Hmm, could be tricky. Oh, never mind, no one’s thinking that hard at the office, are they?
Boys, let’s just tell the model to look confused and ditzy! That’ll appeal to the executives! We don’t want to get too cerebral with them, they have to save those brain cells for – well, the important decisions they’re making every day. How many martinis to have at lunch. Whether to put paper in the In tray or the Out tray. What kind of doughnuts everyone likes at meetings. That sort of thing.
Maybe we could just use an old picture from an ad for industrial strength hairspray, or extra-dark eye makeup. Or for white gloves, the kind women wear when they go out shopping. Don’t want her to look more intelligent than the boss, you know. So we’d better tell her to look really confused.
There is one small problem though. You may not get any women actually wanting to work for the agency.*
*That was supposed to be a funny punchline. The operative word being “supposed.” I can see how many places they had their agencies, and this is pre-1970s Women’s Movement, I know, they had a LOT of women working for them. What can I tell you, it’s Monday. Tomorrow ought to be better. Probably.