Willy Wonka, please take note of this. It is all very well to invent a gum that simulates a three-course meal – lthough one would prefer not to pay for the meal by transforming into a giant blueberry. However, Wonka seems to have neglected the possibilities of the cocktail hour – unlike the purveyors of toothpaste, for example.
So into the marketing gap comes Warrens with this mystifying gum. Can chewing gum function as a cocktail? Oh, probably not, they did put “Cocktail” in quotation marks. Just in case we got confused.
Personally, I prefer, say, a whiskey sour or a vodka and tonic that is drinkable. Comes in a glass. Because holding onto a glass – as Margie very well knows! – looks fun and also just gives you something to hang onto. And holding onto a pack of gum just isn’t the same.
However, chewing this gum will turn you into a popular singer, it would seem. Although how you are going to belt out a few numbers while chomping on a wad of Mint Cocktail goodness is anyone’s guess.
The copy suggests that you will also become a great social success. And that the chomped-upon gum remains full of – and I quote – “zest and zing,” even after you’ve been chewing away like Violet Beauregarde. Oh, and also that everyone is talking about this gum.
If you hold the package up, instead of a drink, when you are out at a holiday party, they won’t just be discussing the gum. They’ll be talking about you, too. Guaranteed.
Many thanks to Wishbook for this wonderful 1945 advertisement, link here.