Kitchen Retro

A little something kitsch and retro, every day!

Revolutionary Rice

Posted by Lidian on August 14, 2008

Hunt's and rice ad 1950s

As depressing and 1950s-suburban as a Richard Yates novel – it’s what’s for dinner on Revolutionary Road. In only 18 minutes (otherwise known as “pronto”) you too can have this tomato-laden mess on the table.

Soggy precooked rice, canned tomato sauce and a little ingenuity is all it takes. Well…maybe not so much ingenuity. You could probably skip that.

I do have a technical question though. A rhetorical question, because it is not like I want to actually make this stuff. However: if it is Minute Rice, how come it takes 18 minutes? According to my calculations it does not take 17 minutes to open a can.

Well, not unless you’ve been having the sort of cocktail hour that they have in Revolutionary Road, that is.

(P.S. I recommend this novel! It is an amazing book. But very depressing, of course. It is being made into a movie with, I think, Leo DiCaprio and Kate Winslet in the main roles, and I am looking forward to seeing it.)

9 Responses to “Revolutionary Rice”

  1. Erica said

    Do you have a higher resolution image? I’d like (ok maybe that’s not the best word) to try making this but can’t read the ingredients.

    Then again, considering the first ingredient I *can* read is “bacon drippings”, maybe this is just a bad idea :)

  2. Kristie said

    Yikes! I wouldn’t even serve that to my dog!

  3. Elizabeth said

    Looks like smashed brain!!

  4. Emjoi said

    My kids love this recipe… I think.
    Steamed rice smothered in ketchup/tomato sauce.

    But then they like anything covered in tomato sauce.
    Classy kids, they are.

  5. Wow, that just looks terrible.

  6. I used to work as a hospital porter and one of my departments was the Operating Suites.

    You don’t want to know what that looks like (although smashed brain is pretty good).

  7. Shay said

    I make cheater Spanish rice in my rice cooker, using canned salsa :-) People eat it anyway…..

    And I give great credit to the Minute Rice people who created and are marketing successfuly a completely useless product since the real thing cooks in 18-20 minutes anyway. Possibly because it’s so easy to cook rice badly and what they are offering not so much a timesaver as a guarantee.

  8. Bill said

    The food photographer needs a new profession. That picture looks like raw ground beef.

  9. [...] kids treat my family to, Lidian of Kitchen Retro posted one that looked like a real fiasco winner: The name promised a fast, exotically foreign, zippy and fun [...]

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