The Old Soft Soap

LHJ 1936 Sunbrite Soap

Thank goodness it’s only Mr. Blank the grocer on the phone to middle-aged Betty Boop! He’s brightened up her life, but only with soap. The old soft soap routine! “Cleans Easier – Works Faster – Doesn’t Scratch.” Yes, that Mr. Blank (the worst alias ever!) works faster all right! As far as not scratching, well, I really don’t want to know the sordid details.

Still, Mr. Boop there needs a little anger management, wouldn’t you say? One phone call and he’s packing his bags! Having said that, why is the grocer calling Betty up to see how the soap is working? Most grocers don’t act like this. That’s a mighty saucy grocer you have there, Betty! Can’t you two just meet out back of the store?

Still, Mr. Boop calms down quite fast. He’s like the weather here this month: thunder and rain for a moment followed by blue skies (rinse and repeat!). Anything that makes the cleaning easier for you, dear! Even if it means Betty keeps “forgetting” things on her shopping list and has to keep running down to the Piggly Wiggly…

This reminds me of a similar 1930s ad (this Sunbrite one is from 1936) – the Drano ad where Mr. Snickers is whipped into a psychotic froth because of a clogged drain. Mr. Boop must be his cousin or something. Their family reunions must be quite a lot of fun!

This is my offering for Vintage Thingies Thursday, which is hosted by the Apron Queen.

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16 Responses to The Old Soft Soap

  1. Love it!!!! How funny he IS packing his bags after one phone call!

    Thanks for sharing!!

  2. LOL that IS funny! Mr Blank definitely needs anger management. What if it had been someone phoning doing surveys? Gosh I’d hate to see what he’s normally like.

  3. Appreiciate your visit! I love the retro cartoon, anything retro! And the only good thing in the 70′s bedroom was the black wicker chair! Have a safe and happy weekend!

  4. Wow, can we say major jealousy issues/control freak alert? Mrs. Blank better watch out.

  5. Oops, I meant to say Mrs. Boop better watch out! :) But then again, Mrs. Blank might get jealous that her husband is calling on one of his customers.

  6. Interesting cartoon! That man needs his butt kicked with her nice high heels.

  7. Your blog is great, too! I’ve been reading it over and there are so many wonderful entries I am dying to comment on – I will definitely be back.

    You cracked me up about Mr. Boop being a cousin of the guy in the Drano ad. Total family resemblance there!!!

  8. To be honest the grocer calling up to see how the soap is going is pretty sus.
    A pretty thin excuse for calling up housewives that have caught his eye.

    “So. Ummm. Hi. How’s… ummm… things. Oh, ummm, so how was the soap powder? I can come over and show you how to use it. If you want. Help you wash dishes and stuff. Ummm, is you husband home?”

  9. hmmm. Mr “Blank” eh? Sounds like an obvious alias….

  10. Makes me think of the part in the movie Anger Management where they sing “Pretty. Oh, so pretty”. If you haven;t seen the movie, that will make no sense. If you have, you’ll get it!:) As always, thanks for sharing. :)

  11. What a cute post, thanks for sharing. when is the next anger management class?

  12. So many of these old advertisements make me chuckle-never tire of them–a simpler time.
    blessings to you!
    Claudia O.

  13. Oh Lidian, You’ve certainly brightened
    my life with this story of cleaning
    drudgery!!! Ha Ha :) Have a great day!

  14. The ads are always great, but your commentaries are even better!

  15. Do I detect a backstory?

    Perhaps Mr. Boop is tired of playing the cuckold. Too many handymen called to the house. A certain Fuller Brush man who constantly makes the rounds. That afternoon when Mrs. Boop was locked in the bathroom with the plumber…

  16. They have disturbingly large heads. O_o

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