Kitchen Retro

A little something kitsch and retro, every day!

Archive for June 23rd, 2008

Your Figure’s Best Friend

Posted by Lidian on June 23, 2008

Cosmo ads 1966 Trim-Ez

Well, they do say that there are results “PROVEN by famous athletes and beauty queens.” Of course, results could mean anything from “the famous athletes got heatstroke wearing this rubber wetsuit thing” to “the beauty queens complained that they couldn’t wear their swimsuits over it.”

Doesn’t mean that a Trim-Ez Exercise Suit helps you “firm up” as you exercise. I mean for one thing you do still have to exercise. Only you have to wear “soft, rubberized Krene” – not just ordinary Krene.  Krene sounds like a gritty cleansing powder. I’m not sure how they can possibly rubberize it.

The Trim-Ez has “elastic wrists and waist that traps heat in.” Oh, I see. It is like your own personal sauna. That does sound appealing. The lady in the top photo is enjoying herself, wearing that thing. Looks like a sweatshirt and sweatpants though. But then, that is just what Trim-Ez is. So why not buy a cotton sweatsuit and do your Canadian Air Force exercises in that? (Remember those? We had the booklet in the 1970s, used to do them, but we always got bored after a week or two).

But a regular sweatsuit wouldn’t be made of rubberized Krene, would it? And you wouldn’t end up looking glam like the lady in the after photo.

That isn’t supposed to be the same lady, is it? Because if it is she did more than trap body heat in rubberized Krene, she got a full head and body transplant.

Advertisement from Cosmopolitan, 1966.

Posted in Old Advertisements, Retro Dieting, Retro Glamour, Retro Magazine Ads, The Weird Retro Household | Tagged: , , , , , , , , | 6 Comments »