No Apologies Accepted
Posted by Lidian on May 17, 2008
This morning we were talking about good manners - let’s talk about bad manners this evening! I mean, really, really BAD manners. And I am not talking about poor old Bess. How about that Lucille, eh? There’s a whole little psychodrama going on in this comic-strip ad (from Chatelaine magazine, circa 1937):
Scene 1: Lucille sets up the backstory with “Has Bess let us down again?” Just how many times has Bess reneged on playing cards? Is she always using the same old excuse? It can’t always be that time of the month, you know. Bess needs some new excuses.
She also needs some new friends. Lucille is pretty scary. She’s right up there with the mother in the Lux stockings ad, and the Tussy fiends.
Scene 2: From poor, blond Bess’ point of view (this wouldn’t be Nancy Drew’s Bess Marvin, would it? she does seem like the meek type who might have this sort of problem). We can hear Lucille screeching from here. Go get some Midol, you loser, and make it snappy! Boy, what a peach. So sympathetic.
Maybe Lucille’s the one who needs the Midol. Or a tranqulizer of some kind.
Scene 3: Hot time in the city! Cards for four - I assume the blond head at the bottom belongs to Bess’s guy. Probably Lucille and Mr. Lucille have no other friends. I can believe that. Mr. Lucille says the girls can have some privacy while they “rustle refreshments.” (Oh, yuck!) And how does he know Bess has been dying to tell Lucille something?
Scene 4: Predictable ending: Bess is raving about Midol. Why, she’s never been so damn comfortable in her life! And Lucille smilingly confesses that she was “sunk regularly” until she started hitting up the Midol, too.
I’ll tell you something. If I was that Lucille, I’d watch my back. Being “sunk regularly” is the least of what she’s got coming to her.
Posted in Good For What Ails You, Old Advertisements, Retro Canadian, The Social Whirl | Tagged: Chatelaine, Canadian retro, 1930s ads, 1930s magazines, Midol, 1930s remedies, 1930s Canadian retro, comic-strip ads | 5 Comments »








