A Festive Drugstore Special, Toronto 1927

Talk about a festive offer! It was 1927, and it was Rexall Drug Store’s 24th birthday, so they put a huge ad in the Toronto Star full of the wonders that you could get there. Including some celebratory specials.

I must say, Milk of Magnesia toothpaste is certainly - special.

There were some other good products in the ad. Such as Syrup of Tar With Cod Liver Oil,  and Thomas’ Eclectric Oil (which I guess was both eclectic and electric, that sounds interesting). Also Physicians’ and Surgeons’ Soap - I don’t really want to know why anyone would be buying this in the drugstore.

Looky what you got if you bought that Milk of Magnesia toothpaste in the 1930s! Guess people really wanted pink double-handled glass “hostess dishes” (actually, I would!).

Over at Barrett Manor there are many cool ads and ephemeral things, including a fab ad for the very toothpaste in question. 

Here’s a link to a lady who actually used that toothpaste in the 1920s. She writes, ”you can imagine how that tasted.” I’m really trying not to, actually.