Guarding Charm, 1940
Posted by Lidian on May 8, 2008
Really Ann, going to the movies alone is not so bad! Sometimes a guy just doesn’t want to see what you want to. I know if I want to go see “Casablanca” for the 17th time it’ll probably be just me and a box of Kleenex.
However, if she has a whole row to herself because she isn’t - how do they put it here - guarding charm - then it’s time for a little dab of Mum! I like that name. Mum isn’t just the lady who refuses to buy you more stockings, you know! She is quick, safe and sure. Damn tootin’ she is! She will help you waltz off with a guy in a sharp hat, just like the lady in the background there. That lady has a big hat too - take a note of that too, Ann. Put it on the shopping list along with Mum.
Mind you it is hard to believe that Ann is that “careless” - look at the getup she is in just to go to the movies by herself! That is some fancy outfit. Still, you never know.
That girl behind Ann is having a great time though! And she seems to be on her own. Ah, but she is a heart-breaking blonde! And you know that they have more fun.
Also the ticket taker looks pretty depressed. Hard to tell her Mum situation, she’s behind that glass. The Mum-o-meter doesn’t work through a glass booth.
Cheer up, girls, it’s not that bad! Besides, if you go to the movies alone, you can have all the Jordan almonds for yourself. Those were really good, those Jordan almonds. My favorite 1960s movie candy!
Ad from the British magazine Woman’s Weekly, 1940
May 8, 2008 at 7:17 pm
awww he’ll be lonely….lol….isn’t it funny that Mum deoderant is still around now.
May 8, 2008 at 8:26 pm
I can’t imagine being “free from embarrassment” from anything. Great post!
May 8, 2008 at 9:37 pm
This ad makes me glad I never had to use a “sanitary towel.” (I love your blog!)
May 9, 2008 at 5:40 am
This is really funny. Thanks for sharing!
For me, going to the movies alone is heaven. No one has to be taken to the bathroom, no one asks questions throughout the show, I get the popcorn to myself, and I can see whatever movie I want (even something rated R!).
May 9, 2008 at 1:06 pm
Amy - I thought it might still be around! Thanks for confirming my suspicions…I know Tussy is as well, my mother used to use that (and me too, early in the 1970s)
Erin - Yeah, me too, it’s always something (as Gilda Radner used to say)…
Patty - I think this is another name for those clunky pads they used to have, in which case, I had to use them 30+ years ago…not fun. And did not put any cream on them, bleh.
Susan - I like going to the movies alone too, but haven’t in ages. I used to go a few times a week, there was a movie theater near me in the 80s, with 99 cent movies, can you believe it? Those were the days!